AT THE DEPARTMENT OF DISCOVERY,
WE HAVE DEVISED A NEW WAY OF LOOKING AT TOURISM.

It incorporates several methodologies that allow the cultural tourism sector to scope, evaluate, plan and implement tourism initiatives successfully. By successfully, we mean in a way that delivers on ALL the following:

• Yield that delivers intended ROI within the appropriate context — environmental, cultural, social and financial
• Delivering sustainable balance between culture and commerce
• Product creation that retains authenticity
• Brand creation that matches the experience delivered to the visitor
• Environmental sustainability

Achieving these aims is no easy task. But it is possible. In fact, in the age of what we call New Tourism, it’s essential.

The New Tourism is a way of looking at the world in a way that brings together seemingly disparate and sometimes conflicting threads. Previous tourism models may have been good at exploiting one or two of these threads. But The New Tourism demands more; it demands a reconciliation of the entire tourism experience with a complex world.

Understanding New Tourism is actually all about understanding people. And there are many to consider, from the hosts to the visitor (and, most especially, which visitor), government bodies, RTOs, local communities, tribal leaders, extended families. And not just in this generation: it includes the ones to come, and honors those who have been before. In The New Tourism model, every one is a participant in the tourism experience.